context engineering
What belongs in the context for an AI sales brief?
A practical way to connect account history, current positioning and approved proof without asking a model to fill the gaps.
Read the note →The working notes
Think clearly.
Build deliberately.
Practical approaches to the context, data and decisions behind useful AI work.
ai marketing
Choose an AI marketing workflow you can actually evaluate.
Start with a bounded task, an observable baseline and a review standard before increasing output.
Read the note →executive coaching
Evaluate AI adoption beyond tool usage.
A practical scorecard for leaders: work quality, correction effort, sustained use and customer outcomes.
Read the note →